Exercise Seven

How does advertising influence people's behavior? Use reasons and specific examples to support your answer.

A. Score

The advertising always has influence people's behavior in terms of good and bad ways. The following essay will demonstrate examples and supports.

The advertising can persuade people's believe. If people always see the advertising, maybe people buy that products For example, if they always see coca-cola advertise, they would like to buy a coca-cola.

In terms of bad ways, sometime the advertising have exaggerate words. Perhaps, people buy the products by following the advertising; however, the products haven't enough quality. The advertising makes them lose their money for bad products.

In short, the advertising has many advantages and disadvantages. It depends people to belief or disbelief in the advertising. They have to decide by themselves that which products is the best for they.

B. Score

It's very true that advertising definitely plays an important role in influencing people''s behavior. While some say that advertising plays a positive role, others say that it plays a very negative role in influencing people's behavior. Each position deserves some consideration.

Advertising is the only method by which we come to know about the various products in the market sitting in our homes. The various forms of advertising on the television, radio, and print media leave an imprint in our subconscious minds. It gives enough time for us prospective buyers to evaluate all aspects of a range of competitive brands and then choose the best of the lot.

Secondly, in the world of today, every manufacturer wants to publicize one''''s product. And, the shortest way to publicity is advertising. Hence, we find the cricket World Cup being sponsored by Prudential, the football matches by VISA card. We even find our famous sportspersons and movie stars endorsing a variety of products ranging from cars to clothes.

The sad part of the story, however, is that good advertisements can make even bad products sell. People can get easily fooled by a stylish advertisement they watch on television. For instance, in my country, ignorant people are buying a particular car because of its good ads. Not many of them are aware that the car manufacturer is about to wind up its business in our country.

In the final analysis, I would say that advertising has done more good than harm to influence people's behavior. It has made all of us more aware of the world around us today. It has also added a little bit of entertainment to our lives. I am sure you would agree that these ads are definitely more interesting than some of the soap operas we are forced to watch on the television.

C. Score

Toady we can see the advertisements everywhere. No matter on newspaper, on television, even on the bus. It seems that the advertisements had become a part of our life. I don''t know when the advertising appeared, however when it appeared, people''s behavior got a great impact.

First, advertising created the opportunity of job in the business, because it invented a subject that was called Marketing - how to use the strategies to change people's buying behavior. More and more business learned the marketing in order to obtain the competitive power in the business world.

Second, with the improvement of the technology, the advertising becomes more worldwide especially after the invention of television. Television makes every advertisements can be broadcast around the world.

In conclusion, the influence of the advertising is not just on the surface - to persuade people to change their buying behavior. It makes the whole world people have the chance to know, to learn the difference between other countries and their country.

D. Score

If advertising had no effect on people's behavior, it is certain that we would not see all the television and radio commercials which so often invade our living rooms and automobiles on a daily basis. But how do the commercials influence our behaviors. Let's consider this question from a political and economical perspective.

Politically speaking, a politician must have name recognition in order to be elected; that is the people in my country must know who he is and have heard about him before they will have confidence to cast a vote in his direction. Short thirty-second TV commercials are an very effective way for people in a country to become acquainted with a politician. Similarly, billboards and radio ads can influence people to vote for or against a particular political candidate.

Economically speaking, a consumer will not buy a product that he is unfamiliar with. In fact, many times a consumer will make an unconscious decision to buy a particular brand of toothpaste solely based on the fact that he has seen that product advertised. In a way, the consumer has been conditioned by the advertiser to buy that particular brand of toothpaste.

As one can see, we are affected by advertising for better or for worse. But above all, it is important to be critically aware of how advertising works so that we will not unknowingly do something we had not intended to do.

E. Score

We can see advertising people's behavior in many places, for example, supermarket and mall. It has a great power to sell. I often see it when I go shopping. I go to Japanese supermarket once a month. There are many Japanese food in the store. I'm so happy and exciting when I go to the store, because I miss Japanese food very much after coming to America.

F. Score

Many advertise attract people's mind in many ways. For example, I saw that CM of diet medicine that present lose the weight 10 pound two weeks. This CM make believe us and doubt. Most people say in their mind "10 pound two weeks? is it true?" because impact slogan. Most people will have a impact from advertise.

Correct Answers:

A. 3.0

B. 5.0

C. 4.0

D. 6.0

E. 2.0

F. 1.0